A “confidential” memo from Ouya CEO Julie Uhrman has leaked to Fortune explaining how dire the situation really is
for the company that Kickstarter built. It seems that the investors
want their money, and they want it now. “Given our debtholder’s
timeline,” Uhrman writes, “the process will be quick.” In fact, she
wants interested buyers lined up by the end of this month. If all of
this is true, we should expect to see major details surface in the
coming weeks.
Back in September of last year, we discussed the possibility of an Ouya buyout
after sales continued to flatline. At the time, Recode was reporting
that Ouya was shopping itself around to potential buyers in China and
the US. Until this most recent report, we hadn’t heard much about it
since then. Now that investors are looking for their cash on the double,
the situation seems even worse than it was before.
While there was loads of hype surrounding the $8.6 million Kickstarter
campaign, our very own Joel Hruska referred to the project as “doomed” before the funding was even completed.
Since then, the console company has raised well over $25 million in
addition to the initial Kickstarter money. Unfortunately for Uhrman and
her team, those debts need to be paid back now. Unless there is some
kind of miracle, this is the end of the road for the Ouya.
While
some buyers might be interested in grabbing the team and core tech, what
value does the Ouya brand name bring to anything? The stink of failure
is strong, and wise companies shouldn’t want anything to do with the
moniker. Amazon is investing heavily in its Android-based set-top box,
and rumor has it that Apple is readying a brand new Apple TV with a third-party SDK. Some underpowered off-brand Android microconsole can’t compete at that level — let alone compete against the Xbox One and PS4.
Of course, last year’s Ouya-Xiaomi partnership
shines a light on what Ouya could become. Perhaps the Ouya team could
shift to exclusively offering low-cost Android games on smart TVs. Maybe
there’s money to be made in the pay-per-play hotel room gaming market.
Whatever the case, the Ouya we all have come to know and begrudgingly
accept doesn’t have much of a future at this point. After all, we could
just spend a little more, and get a real PC instead of some aging Frankenstein’s monster.
Wednesday, April 29, 2015
Former Kickstarter darling Ouya is up for sale
Unknown /  at 6:50 AM /  No comments
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Posted in: Technology(Discovery)
Posted on: Wednesday, April 29, 2015
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